Keep Calm & Carry On Roaming

Thankfully 578 members of the European Parliament voted to reduce data roaming charges within the EU to:

  • €0.70/MB - from July 1st 2012
  • €0.45/MB - from July 2013
  • €0.20/MB - from July 2014

However, €0.70/MB or £0.59/MB is still dangerously high. For instance the "average" smartphone user consumes over 400MB/Month. Therefore if they continue their normal activity on their fortnight summer holiday they will be charged over £236!

Don't get us wrong, the news is great for low mobile data users that would like to check the occasional email once abroad. However it is still a long way from allowing users to "Keep calm and carry on".