Cellhire PLC acquires 0044.co.uk and dataroam.co.uk

Cellhire PLC has acquired a key competitor in the online space as it aggressively gears up to increase its UK market share. Cellhire has supplied mobile roaming products to those travelling the globe since 1987 when the company was founded in York, UK. In that time the business has grown to an annual turnover of £22m. Recently, Cellhire has focussed on growing its online business channels and has increased online sales in the UK by over 100% in the last 12 months.

Tim Williams, CEO and Chairman says, ‘We have made some excellent progress online in the last twelve months and we want to ensure that we maintain this momentum. Bringing 0044 and its sister company Dataroam in to the Cellhire family is an obvious progression to grow our market share and reinforce our position as market leader in the mobile roaming sector.’

0044 and Dataroam supply mainly voice and data and data only roaming solutions respectively and compliment the Cellhire offering of similar products. 0044 has been in business since 2004 and has a growing user base and an excellent online reputation with both customers and search engines alike.

Matt Bennett, Managing Director of Cellhire UK added “The aim will be to maintain the excellent levels of service that 0044 and Dataroam customers expect and to introduce innovative and exciting solutions designed to deliver great value and significant savings to business and leisure travellers.”